![]() We didn’t really call them music videos in those days but all the cool cartoons would feature chase scenes or spotlight songs within the framework of the larger cartoon. I was introduced to this platinum beauty when she was cast as the “love interest” in what was essentially the Sugar, Sugar music video. I’ve been enjoying the very creepy Chilling Adventures of Sabrina comic series by Roberto Aguirre-Sacasa and Robert Hack, upon which the show is reportedly based. Today folks would try to accomplish the same thing with a well-orchestrated mix of social media and PR.īeyond the clique of Riverdale High’s most popular students, it’s been reported that Sabrina may be joining the gang on the small screen. It’s a crazy look back at how things were done in the early days of what would get labeled transmedia. Wayne Adams, the actor who would play Reggie, is almost in character. I was very surprised, when sorting through my pal Freddie’s comic collection (more on that here) to come across one particular letter in a tattered copy of Archie Annual #15 from 1963.Īs you can see, one of the cast members of an Archie pilot engaged in a little promotion, combined with pleading for swag from the Archie Comics powers-that-be. So it’s all the better that the new CW Riverdale series show is such a hit. There were a lot of hopes and dreams dashed as a result of that tepidly received show. But one of the big topics we discussed was all about making the brand bigger with a made-for-TV-movie called Return to Riverdale. In those days, few could envision how important the business of Geek Culture would become. In hindsight, I now know that my interview was about ten years too early. I was invited to Archie’s Mamaroneck headquarters. So while I was interviewing with Lever Bros., P&G and Kraft for traditional MBA marketing jobs, I also arranged an interview with the Chairman of Archie Comics. It wasn’t until years later, when I co-founded Captain Action Enterprises and the Bonfire Agency, that I would successfully do it. I graduated from UNC’s Business School about that time, and although I would embark on a traditional marketing career, even then I was looking for a way to blend my traditional marketing skills with Geek Culture. And there have been several TV and movie fits and starts over the years, most notably the early 90s Return to Riverdale. Filmation Studios provided year after year of Archie cartoons for Saturday mornings, starting with The Archie Show and continuing with many spin-offs and sequels. It’s a tough one to sit through, even for an old-time radio buff like me. There was an Archie radio show in the 40s and 50s. It’s been wicked fun and I’m encouraged that it’s such a big hit.Īrchie has had success in media beyond comics before Riverdale. The second season promises more of the guilty pleasures served up in this surprisingly fun take of the Archie gang. ![]() ![]() Riverdale returns to the CW Wednesday night.
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